I travelled alone but knew approximately 20 people, either from meeting them at previous London A4uExpo’s, other local affiliate marketing events or from meeting facebook friends in person for the first time. Plenty were staying at the same Novotel hotel, which made socialising that much easier.

The majority of people stayed 3 nights for the affiliate marketing conference but I stayed 1 extra night to take in one day of AAC, as I’d been to previous CAP gambling conferences and they know how to party and put on a show.

My flight from Leeds cost £90 and I did have the misfortune of having my £850 laptop stolen on my return from my locked hold luggage. This was after checking in at Schipol and picking my bag up after a 2 hour flight delay.

With the hotel costing 670 Euros and 1 beer the equivalent of £8 a pint, one could have looked at it as a very expensive jaunt.

However, Befuddle had an interesting and profitable time …

400 Euros Won

Prior to leaving I bought some business cards with the Paris Hilton cartoon lookalike that adorns my drunk celebrity site Befuddle.co.uk. The plan was to have a card that caught the eye and would win if drawn from a bowl.

Well Market-Ace.com had such a draw and I was given 400 Euros in cash on the last day of the a4uEXpo. It’s still in my wallet and so I came back to the UK with more money that I went with (to Amsterdam!) Result!

a4uAwards Ticket Offered

During the week I was provided with opportunities to attend the black-tie a4uAwards dinner in London. I shall be attending as guests of Red Letter Days.

Taken to Dinner

The network Linkshare UK kindly invited me out to dinner one evening at the excellent Groucho’s and it’s nice gestures like this that make the event memorable and their network more personable. It was also a pleasure to drink and relax with the kind people of Affiliate Future, Existem AM, dgmPro and party hard with Stream20.

£15,000 Commission Deal Sealed

It wasn’t all drinking, dancing and smoking. I had to do some work so I set up a few meetings with merchants who I make significant sums with. I went through the stats with one merchant and they offered to DOUBLE my commission level. That 20 minute meeting would equate to an extra £15k a year based on current traffic and referrals. That £800 hotel and travel cost seems such an investment now.

Bit of Sunshine

Whilst in the Dam I found out via Twitter that I was one of the lucky winners for the Affiliate Future trip to Barbados. I think I may have to detox my body before then. It was a nice 21 degrees outside too though I saw little of it.

New Friends

This event was never about the money but I thought I’d highlight that you just never know what may come your way with a bit of networking. I have got lots to follow up over the coming days indeed weeks. As well as the business deals I want to implement as many of the tips I learned at the conferences that I stayed awake for.