Credit Crunch Boosts Voucher Codes

“The necessity of vouchers has really increased over the last three or four months,” says Hero Grigoraki, Client Services Manager, of Webgains.

In a recent television interview at the a4uExpo Manchester roadshow, Hero discusses the role of voucher codes in marketing.

“Recently because of all the credit crunch fears and the financial downturn there’s a lot more people now looking for vouchers looking for the best prices out there.”

That’s good news for me and my ShopCodes but with the impression that it is ‘easy money’ there does seem to be a lot of new voucher code sites appearing. Hero validly points out that it’s not just a case of shotting up some codes and that maintaining such a code site is really hard work.

“It is not an easy thing. A lot of people think ‘Ooh I can hook up some codes and put them up there’. But it is a lot of work and a lot of attention to detail to make sure you are representing the merchant correctly. It actually creates lots of problems to the customer service for the merchant if it’s not accurate, so you need to be aware of it as an affiliate.”

Hero will be on a panel at the forthcoming a4uexpo (London 14-15 October) with affiliate Chris Frost, Richard Clark, Marketing Manager of the Dixons group and Martin from the agency Equator.

They will talk about voucher site implementation, how you can resolve and raise issues and showcase how they can be addressed.

“This is a very powerful tool. Merchants shouldn’t be scared of it, provided it is well planned and well executed.”

You can watch the full interview from Chris at affiliates4u.tv.

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