Silly Sale Season

24th June, 2008 Comments Off on Silly Sale Season

It’s 10:30am and ShopCodes has already received more unique traffic than it did in a whole day in March. Yesterday was it’s highest traffic day since the heavy sales period of 27th and 28th December.

The majority of this traffic was not for people searching for codes. It’s Silly Sale Season and many high street stores such as Debenhams, Dorothy Perkins and Laura Ashley are offering up to 50% off.

My highly optimised site – for codes – is now converting visitors at up to 35%. So one in three of my sale-searching visitors are clicking through to the merchants pages and spending thousands. If only I knew this before.

You see I own a domain with the word ‘codes’ in it – a fact that will soon see my commissions being decreased by Dorothy Perkins – and I have always prioritised codes over any other type of promotion. This was down to the templating of my site and the fact that with a sale you just don’t know when it ends.

Only yesterday I generated 3,500 worth of sales to one of Dorothy Perkin’s high street competitors, netting me a substantial 400 worth of commission. And this was just one merchant, others which have not performed for me before have started to take spots in my Top 10 merchants list … once dominated by Figleaves and JD Williams.

This is not a fluke. Since my recent return of holiday I took a different approach to adding content to my site. As I had 3,500 emails to catch up on and hundreds of codes to add, I ignored them all.

I then worked on the last email in approach. So if the last email was about a code, I’d add it. If it was about top 10 products, I’d add that content. If it was about a sale, I’d add that content.

The result is I’ve a lot less codes on my site than I really should have but have now got a variety of alternative content, that is converting well

… with no ‘Click to Reveal’ in sight.

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