Mr Business Bank Manager,

We’re meeting on Tuesday with your Investment Manager.

I know you’re keen to for me to invest the money that is sat in my Company Bank Account. I don’t blame you, many people will never be able to save that amount in a lifetime of working.

However, I think we shoud cancel that meeting.

You see, there’s a big problem. Even though on paper I am listed as the Company Director and the only share holder. I don’t actually have much say on the direction and fortunes of the company.

Even though I wake at 6:45am and respond to business emails before going to my day job, my business doesn’t grow as a result.

Even when I am adding new fresh content to my site at 12:30am so that tomorrow’s visitors will see new offers, I don’t benefit as a result.

You see Mr Bank Manager, I’m not responsible for whether my site and business is a success or failure.

Mr Google is.

Google as we’ll call him, is the big American search engine that sends traffic to my site for free.

When he likes me, he promotes me on page one of targeted keyword pages and I receive targeted visitors. By targeted I mean they arrive on the page they search for.

I then persuade those visitors to click on my links to receive a promotion that they wouldn’t necessarily receive without visiting my or a similar site first. So the visitor is happy and I am happy.

I am happy because if that visitor makes a purchase, I make a commission on the sale.

But Mr Bank Manager, I think Google doesn’t like me no more. You see I’m getting less than one tenth of the traffic that I once received and this traffic is not targeted.

Let’s just say that I would be living on beans without the toast if I had to eat from my profits.

You could say fair enough that Google is no longer sending me traffic. The site is only two years old and spreads itself thin by promoting over 800 shops and services. I never had a contract to say it’s obliged to send me visitors. But while it doesn’t send me traffic Mr BM, I receive no visitors that generate commission.

This means my bank account won’t grow. So Mr Bank Manager, while things are out of my control I’m going to manage the few things I have control of and one of them is deciding where my money should be spent.

Let’s meet up again when things are back on track and Google likes me again.

Yours,
Befuddle