As the voucher code debate rumbles on over at affiliates4u my own stomach has not rumbled a bit as my code site has been getting fatter by the day.

It’s been my focus this month to not to be too reliant on search traffic that includes the keywords “code” or “codes”. Basically because for 2 weeks I had very little traffic anyway.

By fattening my site I can capture those visitors looking for sales or other promotional offers. So I’ve spent more time updating merchants that haven’t got codes but do have some cracking offers, such as this example for Orange.

So my code site is adding more content. Maybe not down the line of writing 1000 word product reviews but it is a start.

{Tongue twister ahead} Here’s a warning to those content site owners that complain about code sites that don’t yet include codes on their own sites. Code Sites will become Content Sites!

Adding codes takes a lot of time and effort but over time these webmasters will become more efficient and be able to add codes more seamlessly.

This will allow them to fatten up their site with non-code related content.

The big code sites already do this. For a part time affiliate like me, I have to pick and choose which merchants I promote and how. This is often dictated by the perseverance of the affiliate manager.

Added Value

To show that code sites don’t just steal commissions from other affiliates. Here’s two lines from my log files this morning that demonstrate that ShopCodes brings in seasonal traffic and product traffic. The search term “sat nav voucher codes” goes direct to my Halfords page but could have been any merchant.

The other search is “halfords easter offers”. Now as it happens I don’t actually have their Easter offers on my page as I’ve not received their latest newsletter but I list about a dozen product offers.

So webmasters, why not start adding codes to your sites? As I’m adding non-code stuff to mine.