Penny Profit Per Paid Click
I receive 26p for each visitor that arrives at my Shop Codes site. I know this based on the last 30 days unique visitor numbers using Google Analytics and commission totals using the Affmeter software tool for the same time period. In that time, 29 days worth of traffic was all from SEO or my own newsletter subscribers. Only one day was from Google pay-per-click.
In my last post (PPC experiment statistics revealed) I reported that I didn’t see much benefit in promoting my site via Pay-Per-Click as I wasn’t seeing a clear return on my investment. With PPC spend at 25p per click, it is now clear that it’s not worthwhile, when I make 26p for each visitor.
That’s one pence return. Now I may spend 1p to make 1p but I’m not spending £250 to see a return of just £260.
Shop Codes doesn’t use iframes on it’s site, so the 26p per visitor may be a lot less than other sites operating in the same arena.
However, it is a figure I am very happy at. I have no benchmarks to say whether it’s good or bad but for every 100 visitors landing at my site I am seeing a healthy conversion and profit of £26.
That 26p figure was almost blown through the roof this weekend when someone spent £56,688.33 at Empire Direct. In theory a company could have been kitting out a venue with 20 LCD tv’s, taking advantage of the Empire Direct 10% Voucher Code.
As it was, Marie Carrol of Empire Direct, confirmed this morning that the sale has been cancelled.
“There was no payment details entered. So it looks like the customer was either testing to see if the discount code worked or messing around.”
If the sale had gone through, it would have been a very Merry Christmas indeed.
My commission per site visitor would also have shot up to 31p. Then at least I’d make a 6p profit if I were to advertise on Google.
What a shame about your £56k sale. I’d all me fingers crossed for you on that one!
Have you considered looking at ways to generate traffic at 10 to 15p a click? MSN and Yahoo would probably be cheaper than Adwords.
Bad luck mate, sorry to hear that sale didn’t go through.
Would have been a great story if it had gone through.
I also have nothing to compare your figures to, though it’s an area I’m considering having a little punt at (as you’ve probably guessed I like a challenge!), but they sound pretty good to me!
[...] I have long documented and said to those who’ll listen that it’s not profitable for me to PPC as I earn 26p per site visitor but PPC costs over 25p. [...]