X Factor judge Dannii Minogue is inadvertently helping Befuddle become a rising star again. Google is still giving Befuddle the big X exactly one month after labelling it as a ‘malware site‘.

However hot Dannii is top of the searches and a search for ‘dannii minogue’ in Google is returning the new look Befuddle as the fifth result on page one. This is resulting in rising visitors (ahem), page views and advertising revenue.

Befuddle is now making more revenue than before. Gone are the adverts from Claxon Media and alongside the larger size images, are Google Adsense adverts at the top and bottom of the pages. It is here that the financial transformation looks interesting. Since AdSense was introduced to Befuddle after the 10th September it made $66 last month. Already it has made $55 in the first 10 days of October.

All the hundreds of old celebrity pages were ruthlessly removed from the site and a selection of new ones added for Britney Spears, Dannii Minogue, Denise van Outen, Emma Jones, Gemma Atkinson, Jessica Simpson, Jordan and Sarah Harding.

Dannii Minogue is on the nations television screens every week and it’s no surprise to see that there’s hot search activity for her.

Befuddle is currently receiving 900 unique visitors each day despite only promoting 8 celebrities at this time. The Dannii Minogue section of pages were viewed over 4,500 times yesterday. This resulted in $17 of Adsense revenue.

When the malware problem was raised, Google traffic dropped from 950 unique visitors to 80 overnight. It has now climbed to a steady 250 each day

Pageviews were at 12,000 a day then dropped to a low of 2,500. Now they’re at a healthy 6,500 page views a day.

So today Befuddle is making £8.50 a day and this is despite it only having 8 pages of celebrities. I’ve hundreds of pictures and pages ready to upload from my home pc, so I’ll be watching the traffic and new revenue stream with interest.

I’m planning to spend my time on my much more profitable discount code site but I know I could make more Befuddle visitors a little bit happier too.