12% drop in available discount codes

I know of at least 25 merchants that are currently not offering discount codes whilst they did last month. This included a dozen merchants that offered an exclusive code to me. I’ve emailed and got positive responses from 4 of those but I haven’t taken the time out to contact all 12.

I’ve looked at my top 20 performing merchants to see whether a lack of codes generally or lack of Exclusive codes will make an impact on my profits. The answer is a clear YES.

  • 35% of the top 20 merchants have kindly provided an exclusive voucher code.
  • 20% of merchants offer a discount voucher to new customers, which all affiliates can promote.
  • 20% of the merchants have not offered a code recently or do not have a code facility.
  • 15% of the merchants have discount codes available to all affiliates.
  • 10% of the merchants currently have no code but have had one just expired.

In October 2006, I wrote “Exclusive Discount Codes Wanted” on Affiliates4u. I had 22 Exclusive codes at the time. Today, it’s that number plus another 100.

Exclusive codes are a staple diet of Shop Codes and they’re often the only merchants who you’ll see on my most visited page.

As I reported in my last post, September is going to be a strong month for Shop Codes as I’ve got a 400% increase in traffic. I’m happy for merchants to take advantage of that uplift.

This post is not a plug for more exclusive codes though. I just want to see more merchant codes made available to all affiliates. Only four days ago I had at least 60 more on my site to promote.

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