Voucher Diary starts to receive Google traffic

13th August, 2007 Comments Off on Voucher Diary starts to receive Google traffic

Voucher Diary, the discount code site I soft launched on FaceBook last week has started receiving traffic after being indexed in Google.

Voucher Diary is the third (but not final) stage of my WordPress experiment.

Experiment 1 – 1234 Codes

In January I launched 1234codes as a back-up to my Shop Codes content. It was effectively the same content but on another domain. I wanted to see how Google compared both sites and in particular the pages. Google preferred 1234codes and the Shop Codes pages were often in the Supplemental index.

Experiment 2 – Shop Codes – bite size

I then upgraded WordPress but in the process lost my content so I implemented a WordPress blog within the Shop Codes site. Calling it ‘Shop Codes – bite size‘ it was the same content but with a different navigation structure and a lot less graphic intensive. Again I could compare how Google treated the same content within the same domain.

During July, Google listed both pages together in the SERPS. If you performed a search for ‘Comet’ say, the first result for my site would be the original Shop Codes page and the second indented result would be the ‘bite size’ version.

I then went away on holiday for three weeks and didn’t perform any site updates. I came back to find that Google had again changed the way it displayed my site in the results. This was at the same time they removed their Supplemental Index.

This time around the ‘bite size’ pages were getting top billing but the original Shop Codes merchants pages were hidden a little deeper.

So in both cases it was clear that Google preferred the cleaner build of the WordPress pages rather than my hand crafted own.

With ‘bite size’ I am having template issues, in that it always reverts back to the original design, so I have spent a few evenings searching for the best free designs available, looking for one that will stick.

Experiment 3 – Voucher Diary

Whilst browsing WordPress themes I found two designs that were designed to look like a diary. I’m sat on several domain names that I’ve not touched since I’ve purchased them and so I thought it would be an appropriate time to have a play with ‘Voucher Diary’.

The focus of ‘Voucher Diary’ will be to display codes that are new or about to expire. I’d not launched this sooner as I don’t have a CMS but Word Press has a plug-in or two you can use to handle expired posts.

I launched it with duplicate content to begin with, allowing me time to find a design and category structure I was comfortable with.

I then looked at the tone of the content and thought best it should be written in a diary style. So I am currently playing with having a male and female guest characters updating the content.

And that’s where I am today. I’ve still got design and content to modify until I’m satisfied with the final product but it’s good to see that it is being indexed by Google already.

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