I’m annoyed with a blanket email sent via Buy.at to its Mothercare affiliates: “Affiliates have one week to remove any reference to Mothercare from their sites.”

“Mothercare has now taken the decision to remove any affiliates that continue to promote Mothercare on voucher sites.” Well, Shop Codes UK is certainly a voucher site but 50% of its promoted shops and therefore revenue originate from merchants that don’t even provide codes.

I certainly don’t suggest there’s a Mothercare code on my site. In fact, the only Mothercare promotions listed are that you can get free delivery over £100 or receive 2% Cashback via GreasyPalm.

At least I’ve got warning. When I promoted them via CJ, they just deactivated the campaign without notice.

I’ve never made many sales with Mothercare so they won’t be missed but it does seem odd not to have a big brand included. I shall continue to make plenty of sales for Kiddicare despite not having a code for them either.

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