kerching – I’ve got a googlewhack

26th June, 2007 Comments Off back me up

People are searching for something this very minute but I can’t tell you what it is! And I can’t tell you because this has happened twice before and made me a lot of money.

If you type what they’re searching for into Google.com or co.uk, my site returns as the number one result. Not only that, it is the only result displayed!

Wikipedia: “A Googlewhack is “a search query consisting of two words, that returns a single result.” OK, it’s not two words. It’s one word or at least one phrase.

The last time this happened I made £750 selling £5,000 worth of Charles Tyrwhitt shirts.

The previous time I made £6,000 commission selling £38,000 worth of products for a catalogue company, which I won’t name as history may repeat itself.

Today’s item is a new one. It’s the most used keyword to access my site today. The only thing not in my favour is that the landing page is not necessarily the page I’d want them to visit. So I’ve just had to reshuffle a text link and a creative or two to make it perfectly clear where the user should be.

The first sales are coming in. Whilst I’m not expecting £6k for this one, I’m eager to see if it can get to “Charles Tyrwhitt” levels.

Checking voucher codes proves costly

Whilst trying out the “weekend” code for Digital Camera Co, I managed to purchase a £472 item without even submitting any payment details! How can that happen?

I clicked on the first item I could see on their homepage, which was a Canon EOS 400D Digital SLR Camera + EF-S 18-55mm Lens. I then registered and selected “Bank transfer” as payment type.

So when I clicked “Confirm” to see if the code has actually been applied, I at least expected that I’d have to enter my bank details. But no, they’ve just gone off and delivered it stating nicely “Awaiting payment.”

What kind of checkout system is that!? Are they going to really send an expensive item out without first checking my credit history?

On top of that there’s nobody at the other end of their Customer Service line. Grrr.

UPDATE: “We’ll only despatch your order once payment is received, and won’t allocate stock to your order until payment is received.” Phew !!! I need a pint now!

The latest fad: Tagclouds

I like to play with the latest gimmicks and so from today I’ve introduced tag clouds to my site to display merchants top ten products.
So here’s what I’ve produced for the BBC Shop, as a visual alternative to displaying graphics and lots of text.

I actually think the above will draw some benefit to my pages. All it is, is a list of keywords presented in different sizes and presented in no particular order.

The important thing though is “keywords“. Before I introduced this cloud I had no mention of “doctor who series 3 dvd” on my site at all. I now do and those words will now be picked up by the search engines.

Yes, I could just list the same keywords and deeplink them directly into the product pages but where’s the fun in that?

Mother doesn’t Care

I’m annoyed with a blanket email sent via Buy.at to its Mothercare affiliates: “Affiliates have one week to remove any reference to Mothercare from their sites.”

“Mothercare has now taken the decision to remove any affiliates that continue to promote Mothercare on voucher sites.” Well, Shop Codes UK is certainly a voucher site but 50% of its promoted shops and therefore revenue originate from merchants that don’t even provide codes.

I certainly don’t suggest there’s a Mothercare code on my site. In fact, the only Mothercare promotions listed are that you can get free delivery over £100 or receive 2% Cashback via GreasyPalm.

At least I’ve got warning. When I promoted them via CJ, they just deactivated the campaign without notice.

I’ve never made many sales with Mothercare so they won’t be missed but it does seem odd not to have a big brand included. I shall continue to make plenty of sales for Kiddicare despite not having a code for them either.

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